WhatsApp automation is the process of streamlining and improving communication through automated tools. This process involves automating messages, personalizing communication, and improving the interactions between the service providers and the customers-all with a view to improving the user experience. Specifically, WhatsApp Business automation applies a personalized variant of the WhatsApp Business API to make the communication between businesses and their clients more efficient. Through automation technologies, companies improve experiences, streamline operations, and save precious time.