13 Nov

As we live in a digital age, engaging customers has become a paramount factor to expand the business. So WhatsApp automation for businesses is one of the most suitable channels for any business wishing to reach their customers quickly and efficiently. Through WhatsApp automation, brands can enhance communication, offer better services to their customers, and even market better. itTalk by Imbibe Tech deals with sophisticated WhatsApp marketing solutions that allow businesses to effectively apply this method with great ease. These are the five vital attributes of WhatsApp automation that makes every business competitive in the modern market.

1. Automated Responses to Enhance Customer Support

An extremely useful aspect of WhatsApp automation is its ability to instantly respond to customer-specific queries all times including after business hours. Automated responses empower organizations to quickly answer frequently asked questions reducing the wait time for customers and increasing their satisfaction levels. For instance, if a customer were to ask what the working hours of the business are or whether a certain product is available, the customer would immediately get a response through WhatsApp business automation. Also, the use of WhatsApp helps companies to allow further handling of difficult customers to other customer service representatives. 

2. Bulk Messaging for Targeted Campaigns.

An additional significant aspect is the ease of send bulk whatsapp messages in order to convey a message to a large audience using a few clicks. WhatsApp bulk messaging is ideal for businesses running special promotions, announcing new products, or sending updates to their entire customer base. Using whatsapp for marketing, organizations design their advertising dependent on groups and then send out messages to these groups assuring them that the right message gets to the right audience.

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